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Intel's Independent Software Vendors Partner Programme

Intel Corporation has formed the Intel Software Partner Programme, a membership-based programme for independent software vendors (ISVs). The programme is open to any software company developing commercial products or services for Intel technologies, such as Intel Core 2 Duo, Intel Xeon and Intel Itanium processors.

The Intel Software Partner Programme offers a portfolio of planning, technical, marketing and sales resources designed to facilitate a member's ability to grow business, reach new customers and stay on top of the latest software development, marketing and competitive trends, said an official spokesman.

The Intel Software Partner Programme allows members to align their product development work directly with Intel's platform technologies as well as with a specific market segment area such as gaming or digital media creation.

Intel provides a flexible path for an ISV to develop targeted applications for specific vertical market segments and planning tools to give the partner insight to market opportunities.

Members also have the option to choose their level of interaction with Intel and can tailor their programme engagement based on their own business objectives.

"Innovation requires the software and hardware communities to work together to deliver value for their customers," said corporate vice-president and general manager, Intel Software and Solutions Group, Renee James.

"The Intel Software Partner Programme represents a further step by Intel to invest and foster innovation with the software community on Intel platforms. By providing ISVs of all sizes and in all regions the opportunity to access task-specific tools to plan, enable and promote their solution on an Intel platform, we accelerate the adoption of innovative solutions that drive further benefits and opportunities for customers," added James.

Members of the Intel Software Partner Programme have access to a variety of benefits including such planning tools as business acumen training and technology roadmaps; technical resources including application engineering services and developer resource kits; and marketing benefits, such as sales tools, marketing collateral and participation in channel events.

Furthermore, a key benefit of the programme is the opportunity to participate in the Intel Channel Marketplace, an online exchange among resellers, distributors and vendors. Intel has been piloting the marketplace in Russia, Taiwan, Thailand and Ukraine with plans to expand to other locations in the future.

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live.(TradeArabia News Service)

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