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Entrepreneurship Spotlight of Young Business Leaders

Mohammed bin Rashid Establishment for Young Business Leaders will host a seminar on the sidelines of the Franchising Middle East Exhibition 2007 (FME 2007). Presented by the establishment, the exhibition will take place from March 5 to 7 at the Dubai International Exhibition Centre.

A highlight of the event will be a keynote address by the president and founder of 'Directive Communication International Entrepreneurship' Arthur Carmazzi and will include a presentation on 'The Five Pillars of Success'.

Carmazzi has more than 21 years experience specialising in psychological approaches to workforce enhancement and corporate culture transformation. He is the best selling co-author of 'The 6 Dimensions of Top Achievers', and author of 'Identity Intelligence' and 'Lessons from the Monkey King', said an official spokesman.

'The establishment is keen on educating the small to medium business community on the value they can harvest from franchising operations. We have invited renowned speakers who will share their diverse perspectives on this aspect of the business. We are confident the seminar will raise entrepreneurs' awareness on the franchising concept,' CEO of Mohammed Bin Rashid Establishment for Young Business Leaders Abdul Baset Al Janahi.

The agenda will also include key speeches by president of Francorp International Ramon Vinay on 'How to effectively franchise your business'. Head of SME Banking Middle East and South Asia, Standard Chartered Bank, Sandeep Bose will elaborate on financial institutions' methodology in evaluating SME funding applications and risk management.

A series of interactive sessions will focus on various legal aspects of franchising, including the mechanism of registering a franchise contract in the Middle East, and the protection and licensing of Intellectual Property in the franchising context.

Discussions will also tackle the growth of SMEs through franchising, the role of government organizations in promoting small business enterprises, development and marketing of home-grown franchises. The needs of small business owners will also be explored as part of the agenda.

Other topics that will be highlighted during the two-day seminar will include expansion strategies for better profits, corporate image development, leadership intelligence, effective corporate communication and public relations strategies, sourcing and securing the best location for franchise business.(TradeArabia News Service)

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