Air Miles Diversifies

Air Miles has diversified its participant portfolio to include Royal & SunAlliance and UPS. “As the regional economy continues to enjoy exponential growth, we see more potential for Air Miles to expand its operations and diversify into new industries,” said Dave Battiston, CEO, Rewards Management Middle East Limited, the company that operates Air Miles across the region.

Air Miles cardholders can simply enter their card number while applying for a quote online from Royal & SunAlliance’s fasterquote.ae website, and they will be able to add more Air Miles to their account with every purchase.

“We believe in going the extra mile for our customers and giving them more value for their money,” said Royal & SunAlliance manager – Broker Relationship & Affinity Partners, Rakesh Nayar.

“By partnering with Air Miles, we are giving customers more reward choices which is a great value-added proposition.”

Air Miles cardholders can collect Air Miles for both UPS and Royal & SunAlliance transactions from March 1st.

“With Air Miles, Royal & SunAlliance and UPS will be able to reward their customers with more than 1,000 different gifts and experiences,” added Battiston.

Customers and cardholders can exchange Air Miles for rewards ranging from jewellery to adventure trips to electronic and electrical items.

Air Miles recently set up a new office in Bahrain and is preparing to roll out its programme to other Middle East markets.

Air Miles is the Middle East’s leading multi-participant loyalty programme and Royal & SunAlliance is a global insurance leader while UPS is the world's largest package delivery company.

Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than one million members enrolled from over 500,000 households in the UAE, Qatar and Bahrain.

Now, over 80 per cent of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of Air Miles International that has been running successfully in the UK (‘Air Miles’ & more recently ‘Nectar’), Canada, the Netherlands and Spain for the past 16 years.

Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Axiom Telecom, Thomas Cook Al Rostamani (Travel & Tourism), Gulf Greetings, Hertz, Bin Sina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (FCUK, Monsoon, Hush Puppies, Shoe City, Costa Coffee), Al Futtaim Watches and Jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical Centre, Compume, Al Ansari Exchange, Bin Hendi Cafes and Emirates Post.

Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotels suites and airline tickets.

RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers. (TradeArabia News Service)