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Avaya unveils all-in-one IP telephony

Avaya Inc has unveiled a new all-in-one IP telephony platform specially designed for small and mid-size businesses (SMBs). The product will change the way most SMBs in the Middle East think of telephone systems, said the global leader in business communications systems.

It will give even the smallest firm an easy, affordable way to take advantage of advanced, IP-based communications to enhance productivity, mobility, customer service, and virtually any business process, said an official spokesman.

Avaya's ability to support all types of trunk lines (analog, digital and SIP) and all manner of phones (analog, digital and IP) provides companies in the Middle East with the flexibility of migrating from traditional systems to advanced IP systems at their own pace and without the need for significant investment.

"The SMB sector is of considerable importance to growing Avaya's regional business. The region's rapidly-rising SMB sector has a strong influence on IT spending and accounts for approximately 90 per cent of the companies in the region," said channel and marketing director, Avaya MENA, Roger El Tawil.

"We created Avaya IP Office specifically for small businesses. It has the right entry-level price, is affordable, has 'big business' communications capabilities, and options for companies to add more capabilities, capacities or locations as their business grows," El Tawil added.

Avaya's new IP Office Release 4.0 software and IP Office 500 communications server are available through an extensive network of Avaya resellers skilled in delivering SMB solutions to their customers.

Installation and support will be provided by Avaya BusinessPartners and Avaya Value-Add Distributors based around the region.

AMI-Partners forecasts that the worldwide small and medium business market for advanced communications will grow by more than 30 per cent in a cumulative annual growth rate (CAGR) through 2010.

The size of SMB market is greater than what many people think - 57 per cent of world's CPE lines are with SMBs - according to Canalys estimates, Converged Telephony Analysis, December 2006.

"Like enterprise firms, smaller firms are looking to get the cost-reduction benefits from converged communication solutions. Affordable price, security and mobility - in the sense of providing mobile workers with access to office features when they're on the road or working from home - are key aspects desired in communications systems," said senior consultant, AMI-Partners, Maria Carolina Guedes Smith.

The IP Office 500 Series is powered by Standard and Professional editions of new IP Office Release 4.0 software - an application that offers a number of benefits to SMBs:

It acts as a SIP gateway, whether the SMB has digital, analog or IP phones. Businesses can subscribe to new SIP trunking services and significantly reduce calling costs.

It introduces new remote diagnostic tools. Resellers can improve customer satisfaction by quickly and proactively identifying and resolving problems remotely.

It adds new multi-site hot-desking capabilities so employees can log into any digital, analog or IP phone at any of their company's networked locations and have their calls and voice messages follow them.

It offers 64 party conferencing suite including web-cast functionality for companies having customers, suppliers or employees in distant locations.

It can also integrate with back-end databases to allow interactive voice responses and text-to-speech and can provide full fledged call center applications.

And it offers many other functionalities that enhance productivity, mobility and customer service and thereby improve company image.

The new IP Office 500 Series builds on the success of Avaya's previous IP Office outreach. Over the last two years, Avaya and its worldwide network of certified resellers have nearly tripled IP Office sales to companies of all sizes in nearly 70 countries.(TradeArabia News Service)

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