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Franklin Covey on ME Business Leadership

Middle East companies need to develop new leadership style to cope with competition from multinationals, says an expert. According to Franklin Covey, a global professional services, training and development company, the trend for local family-owned businesses growing into multinationals, investing in foreign markets and becoming publicly registered companies, preparation for competition is key.

Speaking ahead of the regional debut of its groundbreaking "Great Leaders" programme to be held in Dubai on the March 11 at the Madinat Jumeirah, Murad Suleiman, general manager, Franklin Covey Middle East, said local companies are facing increasingly complex challenges with new entrants changing the competitive landscape in the region.

"High levels of competition and the fast-paced economic landscape are compelling businesses around the world to position uniquely and contribute to the business environment in order to excel," he said. "A significant number of companies in the Middle East including Dubai, are family businesses. In spite of being very successful organisations, competition and sophisticated customers' demands will urge them to evolve by adopting creative leadership and management styles in order to mitigate the risk of losing business and staff.

"Executive communities agree that human resources are the most valuable asset to any organisation, yet many organisations lack proper standards for recruiting, positioning, developing and rewarding the talents within the organisation in order to protect and retain such assets and provide the proper environment for such talent to creatively engage in their job. FranklinCovey believes that great leaders know how to create great teams and a great teams produce great results," he added.

Based on the new leadership concepts, leaders should work closely with employees at all levels in order to build a culture based on trust and in order to understand better what are the customers' hiring them to do. Leaders and teams should focus in delivering the "Job To Be Done" to the customers. This approach has proved to be profitable to any business from different aspects.

"Team members who are passionate about their job understand what is the "Job To Be Done" in an engagement with a customer and release all their creativity and energy in making it happen," added Suleiman. "This results in good relationship with the customers since they tend to see a partner who understands them.

"This also tends to create a better working environment. The impact of this on any organisation is more business and better corporate image. Our role as leadership development and management consultancy organisation is to partner with leaders to identify, develop, and manage the capability to achieve the organisation aspirations and objectives and "Great Leader" is one of the key programmes we are launching in the Middle East to address this."

Dr Covey, best selling author of The 7 Habits of Highly Effective People, co-founder and vice chairman of Franklin Covey, the globally renowned leadership development and management consultancy firm, will introduce 450 business leaders to the "Great Leaders" programme.

Dr Covey will address prominent CEOs and key executives from various businesses across the region in public workshops, hosted by Franklin Covey Middle East in partnership with IIR - a leading event management organisation.

"The workshops will serve as a platform for businesses to share knowledge and learn about new management styles. Dr Covey will conduct these interactive sessions where the four imperatives of leadership will be discussed and analysed. Unlike many leadership programmes that focus on the character of the leaders, this programme is focused on leadership in the business environment. Executives will get the opportunity to see recorded videos of Harvard professors, Jack Welch, and others as part of this live presentation by Dr Stephen. It is business leaders talking to business leaders," concluded Suleiman.-(TradeArabia News Service)

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