Interactive Marketing tool by Brand PLay

Dubai-based BrandPlay iDMN has announced the launch of an interactive digital marketing network utilizing floor and wall spaces inside shopping malls and theatres, as interactive game-based advertising platforms for leading brands. Consumers interact with the brand and each other, in order to build a strong brand loyalty in high footfall locations and lift sales in-store. BrandPlay implemented a Nokia campaign at select high footfall indoor locations in the UAE and Saudi Arabia. (ameinfo.com)

Smart idea to get customers involved in the whole branding process. Such a thing would not only provide valuable customer feedback but also would foster customer loyalty and brand credibility.