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Customer Loyalty Solutions in UAE

Loyalty and incentive solution provider Vice Versa International FZ-LLC has entered the UAE market with an innovative and cost effective product.

The new solution enables retailers to run smart chip card programmes entirely independently of any existing retail application, said the company.

Vice Versa International’s unique ‘Plug & Play’ solution runs on a SQL server database platform, and utilises cards based on the latest available smart chip technology.

“Many retailers can see the potential benefits of a customer incentive or loyalty programme but face potential barriers in implementing one such as cost, resources, incompatibility with existing retail application software and concerns of potential programme abuse, ” said Martin Wennergren, IT manager.

Vice Versa’s application of smart chip technology now makes it possible for retailers of all sizes to run sophisticated and secure loyalty programmes. The maturation of smart chip technology now recognised by major banks globally and in the UAE as the most secure way of managing card data, has enabled the company to develop a unique incentive and loyalty solution featuring a secure instant reward and redemption facility. The solution was developed in conjunction with a European smart chip solution provider and has been applied in a range of retail environments, he said.

“The instant reward and redemption feature is extremely simple and appealing to the card user – which is why we set out to develop the solution like this. We believe that if it has a genuine appeal to the card user, it will be the most effective programme for the retailer too,” Wennergren added.

All a retailer has to do is plug a terminal into an existing phone line to run a programme entirely independently. The rest is taken care of by Vice Versa International at its Dubai Internet City headquarters – in effect, completely outsourcing the customer relationship solution. Retailers can choose the extent of services they require from Vice Versa International, making the entry level cost effective, enabling even smaller retailers to run a smart chip programme.

The loyalty terminals send each outlet’s data to the Vice Versa data centre as a batch process. The SQL server database platform enables the effective processing and reporting of data from large network of terminals. Retailers can choose to receive raw data, or analysed data in the form of a user friendly report accessible from anywhere via Vice Versa International’s extranet service. This data can be utilised by a retailer’s CRM or marketing partner or alternatively, by Vice Versa International, using their own basic CRM product. -(TradeArabia News Service)



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