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International CES/hometech opens Doors

International CES/hometech, the UAE’s leading consumer electronics show, opened its doors today (25/5/08), with this year’s exhibition expected to be the biggest and most exciting yet.

The show features hundreds of exhibitors in the fields of Consumer Electronics, Home Automation, Networking, In-Car Entertainment, Home Appliances and Gaming.

International CES/hometech is the region’s most popular platform to showcase the hottest new products and trends, as well as the latest technology and innovation in intelligent home systems and timesaving state-of-the-art domestic devices.

“Last year’s event was a tremendous success. This year the International CES/hometech show floor has expanded by 50 percent to accommodate the exhibiting companies and increase in visitors,” said Karen Chupka, senior vice president, events and conferences, Consumer Electronics Association (CEA), sponsor of CES/hometech.

“The Middle East and North Africa has a consumer electronics business worth $7 billion a year, with double digit annual sales growth predicted through 2010, so this year’s show promises to be the most exciting yet.”

International CES/hometech features many of the world’s top brands and equipment, from the latest laptops and sound systems to 3D TVs and personal flight simulators, as well as the unique Last Gadget Standing contest.

An annual favourite at the International CES in Las Vegas, Nevada, the world’s largest consumer electronics tradeshow, Last Gadget Standing is making its debut in Dubai. Hosted by technology expert, author and columnist Robin Raskin, the contest will see 10 of the world’s top gadgets compete on stage to be the last gadget standing.

A conference runs alongside the show, featuring talks from Noel Lee, Head Monster of Monster Cable, and senior executives from world-leading electronics companies such as Microsoft, Sony and Intel.

The keynote address will be delivered by Her Excellency Sheikha Lubna Al Qasimi, UAE Minister for Foreign Trade, in which she will discuss the importance of innovative technology to successful business leaders.

The show is brought to Dubai in partnership with the Consumer Electronics Association, which organises the world’s largest consumer electronics show, the International CES, every January in Las Vegas.

International CES/hometech runs until May 27 at Dubai International Exhibition & Convention Centre, and is open from 10am to 7pm.

The International CES/hometech is the Middle East’s dedicated exhibition for Consumer Electronics, Home Automation, Networking, In-Car Entertainment, Home Appliances and Gaming.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $161bn consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.


For media information contact:

Sharon Pereira on sharon@matrixdubai.com or Shady Naseraldeen on Shady@matrixdubai.com.

Matrix PR, Dubai
T: +9714 3430888

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