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Abu Dhabi Securities Market Rebrands

The UAE capital’s bourse “Abu Dhabi Securities Market” has been renamed as Abu Dhabi Securities Exchange (ADX). The ADX in a press release said that the renaming, and accompanying rebranding, reflected international practice and the increasing diversity and sophistication of the types of securities to be traded on the exchange.

“The Abu Dhabi Securities Exchange is taking steps to provide our clients with more varied and more sophisticated investment products,” said Tom Healy, Chief Executive of the ADX.

A new corporate logo, featuring the abbreviation “ADX” in blue and grey color, is accompanying the name change.

“The exchange, and the former name, are eight years old. This rebranding is an effective way to refresh the brand in line with our ongoing evolution. The new logo and brand also provide a clear visual representation of our strategy to benchmark ourselves against the world-class standards of other leading exchanges,” Healy added.

The ADX is looking to add exchange-traded funds and foreign listings to its current offering of share trading in publicly-listed companies.

The announcement comes just a few weeks after the ADX concluded a successful roadshow to raise awareness on the rebranding across Asia through visits to the regional financial centers of Singapore and Tokyo, Healy added.-TradeArabia News Service


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