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Loyalty Scheme to be Lauched by Etisalat UAE

Etisalat is preparing for the roll-out of its reward scheme – More - and customers will earn reward points by using Etisalat mobile services and products. Agreements with a wide range of partners are being finalised for customers to earn as well as redeem reward points, said a statement.

These include brands and companies in the airline, hospitality, retail, lifestyle enhancers, and many other sectors.

“Devising a programme to reward our large customer base is no mean feat, and we are committed to ensuring that we deliver a smooth experience right from the start. ‘More’ from Etisalat will ensure that customers experience immense value-addition in their relationship with Etisalat,” said Etisalat vice-president marketing Khalifa Al Shamsi.

“The programme is set up to classify customers into membership categories based on usage of our services. The programme is taking into consideration customers’ previous usage. We are excited about the opportunities that will now be opened, both for us to delight our customers, and for our customers to experience new ways of reaching further”, he added.

‘More’ from Etisalat has been designed in association with Emirates Airline’s ‘Skywards’, and draws on the experience of this award-winning programme, as well as industry standards, customising the final solution into an attractive package for Etisalat mobile customers, he said. – TradeArabia News Service

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