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HP New Storage System for Middle East SMB Market

HP has introduced an all-in-one storage system for the small and medium-size business (SMB) market. The new system will help customers lower the cost and complexity of their data storage environments, the company said. It has also named two new executives to its SMB team.

As director of worldwide SMB activities within HP’s Technology Solutions Group, Urs Renggli, 42, will coordinate storage, server, software and services business units to deliver customers simple, affordable and reliable offerings.

Harry Baeverstad, 54, as director of SMB within the StorageWorks business unit, will be in charge of leading SMB product strategy and go-to-market programs for StorageWorks.

The HP StorageWorks 1200 All-in-One Storage System (HP AiO1200) is the newest member of the company’s easy-to-use family of storage systems for SMBs. Unlike competing offerings, this integrated system is designed for IT generalists who have no storage expertise.

“As a clear leader in the SMB space, HP sees the business-to-business technology market at a tipping point where spending among small and medium-size businesses is growing faster than spending among enterprise businesses,” said Renggli. “This puts HP in a prime position to deliver tailored products and expertise to help businesses grow, reduce costs and mitigate risk.” - (TradeArabia News Service)

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